Frequently Asked Questions
5 – How do we measure the effectiveness of our digital marketing campaigns?
To measure the effectiveness of our digital marketing campaigns, we use key performance indicators (KPIs) specific to each objective. This can include metrics such as number of website visits, conversion rate, cost per conversion, email open and click-through rates, social media engagement, advertising ROI, etc. We also use web analytics and performance tracking tools to obtain accurate data and make decisions based on real data.
5 – How do I publish a mobile application on app stores?
To publish a mobile app on app stores such as Google Play Store for Android or the Apple App Store for iOS, you generally need to follow these steps:
- Create a developer account with the app store platform.
- Préparer votre application en respectant les directives et les politiques de soumission spécifiques de l'app store.Prepare your application according to the app store's specific submission guidelines and policies.
- Generate an app binary file, such as an APK file for Android or an IPA file for iOS.
- Soumettre votre application en fournissant des informations détaillées telles que la description de l'application, des captures d'écran, des vidéos promotionnelles, des icônes, etc.Submit your app, providing detailed information such as app description, screenshots, promotional videos, icons, etc.
5 – What is search engine optimization (SEO) of a website?
Search engine optimization (SEO) refers to practices aimed at improving a website's visibility and ranking in search engine results. This includes optimizing content, meta tags, URLs, images, creating quality links and improving loading speed. SEO helps attract more qualified, organic traffic to a website.
2 – What are user interface (UI) and user experience (UX) in application development?
User interface (UI) refers to the visual appearance and interaction of the application, including buttons, menus, icons, etc. User experience (UX) encompasses the entire user experience when using the application, including ease of use, usability, fluidity of interaction, etc. Good UI and UX are essential to deliver a pleasant, intuitive user experience.
5 – What is search engine optimization (SEO) of a website?
Search engine optimization (SEO) refers to practices aimed at improving a website's visibility and ranking in search engine results. This includes optimizing content, meta tags, URLs, images, creating quality links and improving loading speed. SEO helps attract more qualified, organic traffic to a website.
1 – What’s the difference between a web application and a mobile application?
A web application is accessible via a web browser and runs on different platforms, while a mobile application is designed specifically for mobile devices such as smartphones and tablets, and can be downloaded from app stores.